This is an example of the report you will receive — populated with realistic data for a fictional property.
Property
4-bedroom Detached
Location
14 Ashwood Drive, HG2 8PL
Days on Market
312 days
Report Generated
April 2026
Sample report only. All property details, names, prices, and data shown are illustrative. Your actual report will contain live data specific to your property and postcode, pulled from PropertyData, HM Land Registry, Bank of England, ONS, and current news feeds.
14 Ashwood Drive, Harrogate
HG2 8PL · Detached · 4 bedrooms
© Google Street View · Property exterior image shown in your actual report
£462,000
Estimated Market Value
Based on comparable sales
£360,360
Cash Purchase Offer
Guaranteed · 7–21 day completion
£406,560
Auction Guide Price
Starting bid · competitive process
£438,900
Auction Market Value ⭐
Highest realistic return · guaranteed
Asking Price vs Estimated Market Value
Current asking price
£485,000
Estimated market value
£462,000
Your property is listed at £23,000 above the estimated market value. This is likely contributing to reduced buyer interest.
PropertyData Valuation
£462,000
Range: £415,800–£508,200
Avg Days on Market
187 days
HG2 postcode area
Properties for Sale
63
4 sales/month
Market Conditions
Buyer's market
Buyers have strong choice
Price Reduction Rate
38%
of listings in this area have had at least one price reduction — indicating sellers are struggling to achieve asking price.
Supply vs Demand
15.8:1
supply-to-demand ratio. 63 properties for sale vs 4 sales per month — buyers have significant choice and negotiating power.
Overpriced vs. market evidence
At £485,000, the asking price is £23,000 (5%) above the PropertyData estimated market value of £462,000 and £31,857 (7%) above the average of 6 recent comparable sales. Buyers have access to the same data and are discounting or avoiding the property.
Buyer's market — high supply, low demand
There are currently 63 properties for sale in HG2 against just 4 sales per month — a supply-to-demand ratio of 15.75:1. At this rate, it would take over 15 months to clear existing stock. Buyers have significant choice and negotiating power.
Stale listing penalty
At 312 days on market — 67% longer than the local average of 187 days — the property has accumulated a "stale listing" stigma. Rightmove data shows enquiries drop by up to 70% after 90 days, as buyers assume a problem with the property or the price.
Low Liquidity
Score out of 100
Time Ratio
1.67
Days on mkt ÷ local avg
>1.0 = slower than average
Demand Ratio
0.063
Sales ÷ listings
<0.1 = weak demand
Reduction Rate
38%
Listings with price cuts
>30% = stressed market
What this means for you
A liquidity score of 38/100 indicates this property is in a low-liquidity market. Properties in this bracket typically require a price adjustment of 8–15% or a change of sales strategy to achieve a sale within 90 days. Auction is the most effective route for low-liquidity properties — it creates urgency, attracts cash buyers, and guarantees a legal exchange on the day.
Auction is the strongest route for this property
Based on the liquidity score of 38/100, 312 days on market, and a buyer's market with 63 competing listings, auction provides the best combination of price certainty, speed, and competitive tension.
£406,560
Auction Guide Price
£438,900
Auction Market Value
28 days
Completion
Recent Sold Prices · PropertyData
9 Ashwood Drive
Detached · 4 bed · Jan 2026
£455,000
22 Birchwood Close
Detached · 4 bed · Nov 2025
£471,000
7 Maple Avenue
Semi-Detached · 4 bed · Oct 2025
£418,000
31 Cedar Road
Detached · 4 bed · Sep 2025
£489,000
5 Elmwood Gardens
Detached · 4 bed · Aug 2025
£445,000
18 Thornfield Way
Detached · 4 bed · Jul 2025
£432,000
Avg Weekly Rent
£804/wk
20 comparables
Avg Monthly Rent
£3,484/mo
Based on 52-week year
Gross Yield
9.1%
At current asking price
Rental Comparables
20
Within 3 miles
Typical Rental Range (70th percentile)
Per Week
Low
£554/wk
High
£1096/wk
Per Month
Low
£2,401/mo
High
£4,749/mo
Source: PropertyData /rents endpoint · 20 comparable rental listings analysed within 3 miles of HG2 8PL
Our global fund network and rental investor network require a minimum 6% net yield to consider a property. Using your PropertyData rental estimate and a standard 15% cost deduction (management, maintenance, voids), here is the price at which your property would qualify.
Gross Annual Rent
£41,808
£804/wk × 52
Net Annual Income
£35,537
After 15% costs deducted
Investor Target Price
£592,283
Net income ÷ 6% yield
To sell to a rental investor or fund at 6% net yield, the property would need to be priced at £592,283 — a discount of 28% (£-107,283) below your current asking price of £485,000.
Global Fund Network
Exclusive accessAccess to European, Middle Eastern, and Asian institutional funds actively seeking UK residential assets. Ideal for rental-ready properties with strong yield credentials.
Rental Investor Network
Private networkPre-qualified private landlords and portfolio investors from our proprietary database. No Rightmove listing required — direct introduction to motivated buyers.
Why Auction May Deliver More
The investor target price of £592,283 is significantly below the auction range of £406,560–£438,900. Selling at auction could deliver up to £185,783 more than an investor sale, with the same speed of completion and a guaranteed legal exchange on the day. For most sellers, auction is the superior route.
Monthly Holding Cost
£4,200
Mortgage, council tax, insurance, maintenance
Price Risk (3 months)
£22,500
Estimated value erosion at current market trend
Price Risk (12 months)
£52,500
Worst-case scenario at continued market decline
Every month without a sale costs approximately £4,200 in holding costs, plus an estimated £22,500–£52,500 in price risk over the next 3–12 months based on current local market trends. Acting now through auction or an investor sale eliminates this ongoing exposure.
Buyer enquiries & viewings — 14 Ashwood Drive
April 2024 – April 2026 · Source: Estate Agent Activity Log
Peak enquiries
14/mo
Current enquiries
2/mo
Demand drop
−86%
Total viewings
51
Average sale price — 4-bed detached, HG2 postcode
April 2024 – April 2026 · Source: HM Land Registry
BoE Base Rate
4.75%
Held
CPI Inflation
3.1%
↑ Above target
Avg 2yr Fixed
5.24%
↑ vs 2021
Mortgage Approvals
51,200/mo
↓ 18-month low
Bank of England Base Rate: 4.75%
The base rate has remained elevated since 2023, pushing average 2-year fixed mortgage rates above 5.2%. This has reduced buyer purchasing power by an estimated 18–22% compared to 2021 levels.
Source: Bank of England IADB, March 2026
CPI Inflation: 3.1%
Inflation remains above the Bank of England's 2% target. Elevated living costs are reducing household disposable income and consumer confidence, making buyers more cautious about committing to large purchases.
Source: ONS Consumer Price Inflation, Feb 2026
Local Demand Index: 34/100
Buyer demand in the HG2 postcode area is currently rated 34 out of 100 — significantly below the national average of 58. There are currently 63 properties listed in your area versus 12 active buyers, creating a significant oversupply.
Source: Rightmove Demand Index, March 2026
Average Days on Market: 187
The average time to sell a 4-bedroom detached property in Harrogate is currently 187 days — up from 94 days in 2022. Your property has been listed for 312 days, which is 67% longer than the current local average.
Source: Zoopla Market Analytics, Q1 2026
Bank of England holds base rate at 4.75% amid inflation concerns
BBC News · Mar 2026
UK mortgage approvals fall to 18-month low as affordability bites
The Guardian · Feb 2026
Harrogate property market sees 14% rise in unsold stock vs 2024
Yorkshire Post · Feb 2026
Average UK house price falls for third consecutive month
Halifax · Jan 2026
Stamp duty changes driving buyers to lower price brackets
Rightmove · Jan 2026
News data sourced via NewsAPI.org · Updated at time of report generation
£360,360
Guaranteed offer
£406,560 – £438,900
Guide price → AMV
Market value
Negotiated with institutional buyers
Market value
Direct to motivated buyers
Our team analyses your property data, local market conditions, and the four pricing options generated specifically for your address.
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Once you decide to proceed, we handle everything — legal introductions, auction listing, or buyer introductions — through to a smooth completion.
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